Six Hundred Atlantic

+ The Federal Reserve Bank of Boston

Brand identity and series identity for Six Hundred Atlantic, a podcast that tells the stories of the people of the Federal Reserve Bank of Boston and their work to shape the historic region they serve. The podcast explores the trends, challenges, and insights uncovered by the Boston Fed’s economists, researchers, and analysts. It reports on how the Bank is working to strengthen the regional and national economies and ensure economic opportunity is open to all. The logo mark illustrates two voices, the interviewer and the interviewee – symbolizing engaging conversation. The podcast currently has four seasons, (with non-season related episodes) each designed with their respective themes while incorporating the Six Hundred Atlantic brand, ensuring a cohesive visual identity.

Six Hundred Atlantic is promoted across social media with individual campaigns for each season. Promotional materials include, gifs, audio & animated clips, video teasers, emails, and general photo posts. These diverse promotional methods are tailored to engage the audience and build anticipation for each season. By utilizing a mix of visual and auditory content, the promotions effectively capture the essence of each season and entice the audience to tune in.

Check out more information on the Bank’s podcast here or stream now on your preferred app.