Frannie’s Goodie Shop - Uncorporate Identity Brief

+ UAL Central Saint Martin’s

A rebranded identity for Frannie’s Goodie Shop, based in Mt. Kisco, NY. Frannie’s Goodie Shop is a small business serving Do-It-Yourself frozen yogurt and other sweets. This rebrand is centered around uniqueness and individuality. By using a patten created by an item that the shop always has on hand, a waffle cone, the individuality of each mark resembles not just the uniqueness of each customer, but also each frozen yogurt that is created as no customer will ever make the exact same cup. This brand style-guide highlights the proper usage of typography, logo and pattern placement, with collateral examples.

2019