Frannie’s Goodie Shop - Uncorporate Identity Brief

+ UAL Central Saint Martin’s 2019

This project involved creating a rebranded identity for Frannie’s Goodie Shop, a small business based New York, that serves Do-It-Yourself frozen yogurt and other sweets. The rebrand focused on celebrating individuality and uniqueness. Central to the design is a pattern inspired by a waffle cone. The unique marks in the pattern symbolize not only the individuality of each customer but also the distinctiveness of every frozen yogurt creation—no two cups are ever the same.

The brand style guide outlines the usage of typography, logo, and pattern placement, along with examples of collateral to ensure consistency and cohesion across all branding materials.